Thursday, December 20, 2012

"To Serve Man"

"What do you want for nothin'? Rubber biscuit?"

TIME’s Sam Gustin nailed it in his recent post about Instagram’s self-inflicted PR nut-shot.

“[T]he notion that these social networks are seeking to profit off your content really shouldn’t shock people. It’s how these companies make money. On free social networks, you, your data, and, yes, your photos, are the product. People think that they are the customer on platforms like Facebook, but in fact, the advertiser is the customer, and you and your data is the product.”

This really shouldn’t be so shocking. Rod Serling warned us this day would come 50 (yes, 50) years ago. 

The lesson for Instagram: If you plan to fry your customers, be sure to butter them up first.

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