The Pepcid Generation--Overcoming the challenges of the inter-Internet crowd

"Live streaming?? Mister, we can't
even get channel 9 half the time."

If you’ve ever shoved a Frampton Comes Alive! 8-track into the cassette player bolted to the dashboard of your mom’s Dodge Dart …

If you’ve ever pulled the kitchen phone so far into the dining room in a futile attempt to get a little privacy that you stretched the spring right out of the cord …

If you’ve ever thumbed through yards of Dewey Decimal drawers in search of a code that will lead you to a distant corner of the library where the book you need for your term paper used to be hidden before it was checked out by someone else …

You’re part of the inter-Internet generation.

The inter-Internet generation is comprised of millions of people just like you who are struggling to keep up with their younger social-media savvy staff while trying to convince their older Internet-ignorant boss that their organization needs a stronger online presence.

Meanwhile, social media is disrupting your tidy little 20th century infrastructure that was humming along just fine until about two years ago. Your event attendance and membership numbers are down, the media wants to know if you will be "streaming" your news event (while your biggest technical concern is how to attach your organization’s logo to the podium), and the one reporter who did show up asked you, "How many trees did you have to kill to make all those press kits?"

Sound familiar? If so, click here to learn how you can use social media to take back control of your staff, your boss, and your career.